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Company Background

2009
We began with R&D for innovative surface solutions.
2011
Company established.
2012
Launch of Smart Wall Paint, our first whiteboard paint product.
2015
Rebranded to Smarter Surfaces to reflect our growing portfolio — whiteboard, magnetic, and projector solutions.
2016
Launch of the Smarter Surfaces Partner Portal, supporting distributors and private label partners worldwide.
2017
Expansion of our product range with new surface coatings for education and corporate markets.
2018
Entered the Australian and UK markets with dedicated regional distribution.
2019
Launched Smart Projector Paint — enabling any surface to become a projection screen.
2020
Rapid growth in remote work demand drove record sales of home office whiteboard solutions.
2021
Expanded Israel operations; strengthened EU supply chain and logistics network.
2022
Launched new e-commerce platform serving B2B clients across AU, UK, and international markets.
2023
Introduced Smart Magnetic Paint; recognised for innovation by industry bodies in the UK and Ireland.
2024
Surpassed 50,000 orders globally; expanded B2B partner programme across 30+ countries.
2025
Celebrating 14 years of innovation — continuing to redefine writable, magnetic, and projection surfaces worldwide.

Our Purpose

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Our Mission

Our mission is to create functional surfaces that transform how educators and business people communicate and innovate in the work environment.

Our History

While working in the construction industry, our founder Ronan Clarke was approached by a client who wanted to cover an entire meeting room with traditional whiteboards. But the solution just didn’t work. It looked disjointed with unnecessary wasted space, and well, it also lacked the aesthetic appeal that corporate clients expect from a modern A Class office interior. That’s when Ronan had a better idea – what if you could write on the entire wall, seamlessly? And this is exactly how the idea for Smarter Surfaces was first born.

Over the next few years, Ronan dedicated himself to developing a new kind of whiteboard coating technology and with much trial and error and bumps along the road his efforts finally paid off in 2012 with the launch of Smart Wall Paint in 2012. This was our first whiteboard paint, but with its stellar performance and features, the word spread quickly, and the product took off. Soon, businesses, schools, and universities across the globe were able to experience the immense benefits of writable walls. Meeting rooms, offices, hallways, tables, desks, and doors witnessed complete transformation into collaborative and creative spaces.

Company Growth

Today, Smarter Surfaces stands tall as the renowned global leader in creating truly innovative commercial wallcoverings, films, paints, and plasters.

With the widest range of functional surface solutions including magnetic, whiteboard, and projection products, we are known for our ability to design and manufacture the best-in-class, cutting-edge solutions through continuous research and development and innovation is the very core of everything we do.

Our global presence spans over many countries across five continents. Smarter Surfaces™ products are trusted by top industry leaders such as Microsoft, Google, Tesco, Coca-Cola, the University of Sydney, the University of Connecticut, Andrew Winch Designs, ECE Architecture, Hilson Moran, and many more. The Smarter Surfaces™ brand is globally recognized and respected for transforming ordinary surfaces into extraordinary spaces.

Management Team

Ronan Clarke – Founder of Smarter Surfaces

Ronan is a seasoned entrepreneur whose journey began in construction and property investment, both in Ireland and internationally. Over the years, his focus has evolved to include research and development, product innovation and global sales, shaping him into a an industry leader in functional surfaces, coatings and wallcoverings.

His entrepreneurial spirit emerged early. In 1998, while still in school in his teenage years Ronan founded a construction company that grew into a multi-million-euro enterprise, employing over 50 people.
In 2011, he founded Smarter Surfaces, a company born from a simple yet powerful idea, that is to turn any surface into a space for creativity and collaboration.

Under his leadership, the Smarter Surfaces team has earned widespread recognition, winning prestigious accolades including the David Manley Business Award, PwC Innovation Award, Irish Exporters Association Exporter of the Year, and the Ulster Bank Business Achievers Award.

John Byrne – Financial Controller

John is a Chartered Accountant who trained with the leading international accountancy firm, Mazars.

With over 25 years of experience, he is a seasoned financial executive with a strong track record in business development and relationship management across a diverse array of sectors including transport, retail, manufacturing, and export.

John has successfully managed business operations with turnovers exceeding €30 million and teams of more than 50 staff, consistently delivering financial leadership and strategic growth.

Audiola Lumnica – Supply Chain & Operations Manager

Audiola holds a Bachelor's Degree in Business Studies and brings strong expertise in Supply Chain and Lean Management to her role.

With a service-focused mindset, she leads the Supply Chain and Operations Department, ensuring the seamless and efficient delivery of all logistics, operational, and supply chain activities. Her key focus areas include optimizing processes, enhancing customer service, and building strong, collaborative relationships with suppliers.

Sonia Bueno - Sales Manager

Sonia holds a Master’s Degree from DIT Dublin and brings strong expertise in sales strategy, business development and customer relationship management to the company.

As the leader of the Sales and Customer Service teams, Sonia is focused on driving revenue and ensuring we live up to our customer experience values. Sonia plays a central role across the wider team with her leadership being key to aligning the sales operations with the company’s strategic goals.

Continuing to grow our international distribution network is a key focus for Sonia through building relationships with our existing global partners and expanding our distributor network worldwide.

Product Range

Headquartered in Dublin, Ireland, we manufacture our entire product range in the UK, Ireland and mainland Europe.

Browse our extensive range of products to see how you can reinvent your working space: 

Whiteboard Products

Turn any wall into a writable surface in the color and finish of your choice. Choose from our wide selection of whiteboard paints, whiteboard films, and whiteboard vinyl wallpapers.

Magnetic Solutions

Create functional magnetic walls with our full range of magnetic products. From paints and plasters to wallpapers, our options come in various strengths to meet your specific needs.

Projector Screen Solutions

Attain crisp, high-performance visuals with our wide range of projector screen solutions, including wallpapers, self-adhesive projection films, and three specialized projector screen paints.

All-in-One-Products

If you are looking for multifunctionality, then our all-in-one solution is what would cater to your needs. It combines whiteboard, magnetic, and projector features in a single product. So choose from double or triple-function wallpapers and films, or mix and match to create a surface tailored to your workflow.

Smart Surfaces for Professionals

Smarter Surfaces provides innovative surface solutions that are specifically tailored for contractors, offices, homes, architects, and interior designers. Our award-winning products transform walls into functional spaces that are ideal for seamless collaboration, planning, and creativity.

With a strong focus on quality, design, and ease of application, we support professionals across industries in delivering modern, cutting-edge, and efficient environments.

Smarter Surfaces, that is trusted globally helps turn everyday spaces into smarter working and living areas.

Routes to Market

As a leading manufacturer of multifunctional surface products, we offer custom solutions, bulk ordering options, and flexible distributor partnerships to meet a wide range of commercial needs.

Global distribution and reseller network - Private Label - Multilingual e-commerce sites

Distribution & Private Label

We reach customers and markets through our expanding global distribution network and continue to partner with exceptional local distributors who are keen on introducing an innovative range of products to their customers and markets. At Smarter Surfaces, our distribution relationships are built on long-term partnerships. We focus on growing and supporting both new and existing partners to develop their markets collaboratively and sustainably.

For select well established partners who are typically large operators or leaders in their category, we offer private label manufacturing.

Interested in partnering with us? Explore the benefits of becoming a Smarter Surfaces distributor.

Multilingual e-commerce stores

With multiple websites in five languages, we connect with businesses and educational organizations worldwide, ensuring to empower our customers with innovative surface solutions that deliver real value to their teams and operations.

Backed by first-class support and service, our goal is to provide direct customers with trusted advice and expert guidance to help them find the best solutions for their distinct requirements.