Smart White Primer
From $45.00
White Primer Paint is a high-performance, fast-drying, water-based primer. Specially formulated to work as a base for all Smarter Surfaces products.
Commercial grade
Water Based
Fast-Drying
Superior Adhesion
- Non-flammable and safe for indoor use
- Bonds effortlessly, creating a smooth, even surface
- Suitable for plaster, wood, metal glass, plastic, composites, tiles and ceramics.
- Environment-friendly: Low VOC, Isocyanates free, and Solvent Free
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Why to Choose Magnetic Whiteboard Paint Clear
Designed for maximum adhesion and durability, this matt-finish primer prepares surfaces for the seamless application of Smarter Surfaces coatings.

Flawless Base
Forms non-absorbent, smooth surface, ensuring topcoat applies evenly

Superior Adhesion
Bonds seamlessly, enhancing paint grip and extending lifespan

Long-Lasting
Reduces the need for frequent touch-ups or maintenance

Effortless Application
Easy to apply and sand with fast drying formula for a quick, hassle-free finish

Non-Hazardous
Formulated with user safety in mind, free from harmful toxins
Technical Specifications
VOC
Less than 13g/l
Coverage / Volume
6m² / 750ml
Appearance
Thick, white liquid with a smooth, matte finish.
pH Level
Optimally balanced between 8.4 – 8.6 for superior surface compatibility and stability.
Density
1.43 (relative to water), ensuring excellent coverage and application efficiency.
Viscosity
9 – 10 poise at 20°C (measured with ICI Rotothinner), providing a smooth and even coating.
Performance
Flammability: Completely non-flammable, making it safe for indoor use around people and equipment.
Chemical Stability: Remains stable under normal conditions without hazardous decomposition.
Solubility: Fully water-soluble for easy application and hassle-free cleanup.
Packaging: Supplied in a secure, reusealable container to preserve shelf life.

Eco-Friendliness
Non-toxic and environmentally responsible, leaving no harmful residue.

Compliance
Fully compliant with European safety regulations (EC Regulation No. 1272/2008), ensuring a product you can completely trust.

We work with a network of global courier services to offer you the best shipping options available. If you place your order before 12.30pm GMT on Monday to Friday, our warehouse will process your order the same day. Orders placed after 12.30pm GMT, will be processed on the next working day. Orders made on Saturday and Sunday are processed on Monday morning.
Estimated Delivery (Working Days):
AUS:
- Express: 2-3 days
- Free Shipping above $179: 5-6 days
For other locations, delivery times may vary. Click here
How to Apply White Primer Paint For Walls
White Primer creates a smooth base on absorbent surfaces. Applying primer is an essential first step that ensures an even surface and helps prevent imperfections from affecting the final finish.

Step 1 - Surface Prep
Make sure that the surface is smooth, clean, dry, and free from imperfections.

Step 2 - Apply First Coat
Use a quality roller or brush to apply an even layer of primer & let it dry thoroughly.

Step 3 - Sand Surface
Lightly sand the dried primer for a silky-smooth finish.

Step 4 - Second Coat
Apply another coat, repeating the sanding process if needed.
Note: If you're working with new wood or fresh plaster, additional coats and sanding may be required to get the perfect result.
FAQ's
General Product Questions
What is the need to use the primer paint for walls?
White Primer Paint for walls provides a long-lasting and high-performance finish. It essentially helps the topcoat stick better, enhances durability, and prepares the surface for specialty coatings, thus minimising any issues down the track.
What surfaces can white primer be applied to?
A white primer is a versatile product, and it works on various surfaces such as timber, plaster, drywall, glass and other absorbent or low-surface-tension materials.
Application & Usage
Is sanding required after applying the primer paint?
Yes. Sanding between coats helps ensure a smooth, professional-looking finish. This step is particularly important when prepping for specialty coatings like whiteboard paint, where every little imperfection shows.
What type of roller cover should you use?
For attaining the best results while applying primer paint, go for a high-quality foam or mohair roller. This is especially if you are prepping for specialty finishes like whiteboard or magnetic paint. However, it is important to mention that if you are using a mohair roller, then make sure to remove any loose fibres before starting in order to avoid a patchy finish.
Surface Prep & Priming
How many coats of water based primer paint do we essentially need?
It depends on the surface. For most walls, two coats will give you a smooth, non-absorbent base. However, it is important to note that fresh plaster or new timber may need extra layers and sanding, especially if you are applying specialty finishes like whiteboard or magnetic paint.
How long does it take for the water based white primer paint to dry?
Water Based White Primer Paint needs to be completely dry before applying the topcoat. So patience is the key. While drying times vary based on temperature and humidity, but a few hours is usually enough. However, if you want to speed things up, then a bit of warmth in the room will do the trick.








